The collection of enterprise competitive intelligence of sina micro-blog of China is of great significance to development.

The collection of enterprise competitive intelligence of sina micro-blog of China is of great significance to development.

With the popularity of the Internet and the formation of the network environment, e-commerce has become the mainstream business mode in the twenty-first Century. The implementation of this model has gradually established the competitive base among enterprises in the information gathering capacity, and also contributed to the globalization of the virtual market. This makes the business model change from form to content, so that all kinds of enterprises quickly enter the dynamic competition and more extensive and fiercely competitive environment, for all types of enterprises. Development has provided many new opportunities, and it is also a challenge to the survival and development of enterprises.

Micro-blog has penetrated into all aspects of the life of the Chinese people, while Sina micro-blog is the leading sheep of the Chinese domestic micro-blog world, and is one of the most mainstream micro-blog in China. From micro-blog, the intelligence collection of enterprise competition will provide new information collection methods for enterprise competition, better market competitive advantage for enterprises. Only by mastering competitive intelligence of enterprises, can we be in the active position in the fierce market competition and win time, Lei and market. The value of enterprise competitive intelligence collection based on Sina micro-blog is reflected in providing strategic decision support, providing tactical decision support, early warning, monitoring and evaluating the trend of competitors, and obtaining accurate, timely and comprehensive enterprise competitive intelligence based on the fast changing information and situation. The enterprises in the market competition seize the opportunity to promote the development of enterprises. Therefore, Sina micro-blog’s competitive intelligence collection is of great significance to the development of contemporary Chinese enterprises.

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